Wednesday, March 4, 2009

The DI, but of course...

Something bothers me about the DI and I see it almost every time. It's more of a stylistic issue and it's so easy to fix. Titles of Jumps.

Sometimes they go by last name of the author. Sometimes they go by a key word in the headline. Sometimes they go by the main subject of the story.

Just pick one and stick with it.

For example, the March 3 edition of the DI has jumps titled by subject of story or key word in headline: Burnham, Text, Elections, MTD, and Archaeologists. Usually when you go to find the jump of a story, you look for the subject your reading about.

However, one stands out: Loggins. This is the last name of a diversions columnist who not only got her name in the byline but also the jump. How many people know who Colleen Loggins is off the top of her head? I bet it's limited to co-workers, family and friends. It just makes things difficult for readers to find and is a complete lack of consistency. It's not hard to change the name of the jump to something relevant.

Also, I'd like to point out that her story starts on 6A and jumps to 5A. Smooth move, DI. Real smooth. The readers can now read the end of the story before the beginning. Not that they will have a clue what they are reading because the jump title makes it sounds like we're reading about computer log-ins.

I do get tired about hearing crap about the DI. However, I can't help but join in when there are so many minor mistakes made daily that can easily be fixed. It's hard not point that out sometimes.

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